An early chill has made some of us forget that fall has barely just ended, and yet designers (and the Trendalytics team) are already looking ahead to next year. Both fan favorite designers and heritage luxury labels have been presenting their pre-fall collections since late November around the world. Exciting additions to the standard fashion capitals were shows in Shanghai and Tokyo. Save for the Dolce & Gabbana controversy, these cities saw great looks from big names like Coach, Dior Homme, and Valentino. Below we recap the themes that have us excited for the coming New Year, as well as some developments on trends we’re already sporting. Keep in mind that while some of these trends are showing early potential, others are currently declining and will have to be watched in anticipation of next fall.
Cut From the Same Tapestry
This year, pre-fall shows clearly have a preference for one decade: the ‘70s. Bohemian motifs and aesthetics were presented by everyone from Dior to Erdem. But, the trend in particular that caught our eye was the tapestry print. Reiterated in various forms above by Chloé, Coach 1941, Valentino, and Preen by Thornton Bregazzi, the prints covered pants, skirts, dresses, and even overcoats. To optimize your product description and search, note that searches for bohemian print are up 38% to last year, but searches for the 70s are down 5%.
Highs and Lows
Currently, asymmetry as a general trend is playing out in accessories, particularly earrings, whose search is up 96% to LY (see our Fall ’18 accessories hindsight for more). However, clothing has not been left out of the equation. Flirting with asymmetry, designers created playful hemlines that ranged from layering lengths, uneven finishes, and even low hems paired with high slits. Asymmetric skirt is a growing trend with searches up 20% to LY with a weekly search volume of 4K. Asymmetric dress is also an emerging trend with searches up 12% to LY. This trend was even highlighted in our August Top Trends for this fall. There is clearly a lot of buzz around asymmetry, so be sure to keep an eye on these growing terms over the next quarter.
Though blush tones are usually synonymous with spring, designers this year decided to use this soft pink shade as a contrast to typical, dark fall collections. The diverse offerings of lush furs, delicate silks, and even lace featured shades ranging from the lightest, “baby” shades to deeper coral undertones. Try mixing blush pieces with olive, gray, and navy neutrals for a fun way to brighten up the season. While both baby pink and coral are currently declining in search, with the selection of Living Coral as the Pantone Color of the Year, designers are betting that these tones will resurge.
Tartan vs. Plaid: Showdown
In continuing with the menswear trends from Fall/Winter ‘18, tartan has come back in full force for the pre-fall shows. Everyone from Thom Browne to Missoni has created their own version of this common menswear print. While there are technical distinctions between the nuanced plaid and tartan, which is up 10% to last year, consumers are still driving the search volume for the generic term plaid, which is up 22% and a growing trend. Specific trends that we’re excited about include plaid pants (+124% to LY, 26K searches), plaid blazer, and tartan coat.
While we’re all currently experiencing a chill that has left us with dry skin and chapped lips, the pre-fall shows demonstrated no such seasonal woe. We noticed plenty of dewy and bare fresh-faced models. This growing minimal beauty trend truly allows for the clothing to make the statement. The movement of “barely-there” and natural hair was done by everyone from Burberry to Proenza Schouler. For many shows, the only sign of makeup appeared to be a simple red lip. Tying into this trend of minimalism, we are starting to see the embrace of natural hair for models of all ethnicities.
Finally, it seems we’re not done with animal print quite yet. Leopard and snakeskin are the prints du jour, experiencing triple-digit growth. However, designers are leaving the jungle and headed to the farm. Cow print is the newest variation of the ever popular animal print trend and we are suddenly seeing it everywhere for Pre-Fall ’19. Cow print is up 25% and has been spotted already in collections by brands like Staud.
- Print Play: pay attention to plaid (and its tartan variation), as well as bohemian tapestry prints on all styles (coats, suiting, pants, and dresses).
- Color: baby pink, blush, and coral tones highlighted a departure from signature fall neutrals. Watch teal (Cinq à Sept) and metallic gold (Chanel, Oscar de la Renta) as well.
- Fresh Take: Cow print is the latest player in the already popular animal print category.
- Silhouette: Asymmetrical hem lines and pointed-toe shoes (Adam Lippes, Altuzarra) were the two biggest style-shifts we saw.