From a cottagecore resurgence to curl-focused haircare, these are the May 2022 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come.
With summer on its way, the cottagecore aesthetic continues to evolve. Elevated pastoral styles build upon the aesthetic’s small-town signatures. Smocking tops (+73% to LY) and drop waist maxi dresses (+25% to LY) are emerging trends to watch, while toile dresses(+89% to LY) and floral corsets (+57% to LY) are safe bets. Gigi Hadid’s collaboration with Frankie’s Bikinis–arriving on May 11th, followed by a second drop on June 2nd–hints at the summer romance ahead.
Men are searching for ways to get their denim fix–from men’s acid wash jeans (+26% to LY) to men’s cuffed jeans (+17% to LY). Jeans in a range of shapes and styles are on the rise–men’s high rise jeans (+26% to LY) and men’s pink jeans (+25% to LY) are emerging trends to watch, while men’s purple jeans (+70% to LY) and men’s denim cargo pants (+65% to LY) are safe bets.
Hair is the primary focus for consumers looking to tame their curls and promote hair growth. Curl refresher (+31% to LY), tousled waves (+31% to LY), and curl cream (+9% to LY) are emerging trends to watch. Female hair loss (+13% to LY) is an area of concern as ingredients that support hair health and growth–like rosemary oil (+116% to LY), murumuru (+23% to LY), and manketti oil (6% to LY)–gain popularity.
April showers brought May flowers in the kids’ clothing category. Emerging floral trends include floral wrap skirts (+15% to LY), floral headbands (+11% to LY) and floral rompers(+2% to LY). Flower claw clips and floral pajama sets are safe bets–searches for the floral favorites are +927% and +69% to last year, respectively.
To learn more about trends that are growing — and dying, please contact [email protected].