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THE TEAM

KAREN MOON

CEO + Co-founder

Instead of finishing her fashion design degree, she switched gears and built her career on Wall Street and the business side of the retail industry.

FASHION MISS

In the 5th grade, I used to rock a Guess matching sea green and pink, swirly oil-printed denim jacket and skinny jeans… and my 5-inch high bangs almost created a perfect 45 degree angle with my side ponytail. And I thought I was a bad ass.

GEEKCHIC MOMENT

Every day is a geek chic moment…

KEVIN HE

CTO + Co-founder

Former software engineer at Microsoft and part of the core team that incubated and scaled the Microsoft Dynamics ERP RapidStart Services.

FASHION MISS

When I was 15, I got a very nice and good quality gray shirt with a cool logo and some English characters on the pocket. I wore it almost everyday. Later I realized the shirt is janitor’s uniform after I started to learn English.

GEEKCHIC MOMENT

My wife used to help me not be out of style. Now I am giving her recommendations, since I analyze fashion with quantitative approach.

ALLIE ROGERS

COO

Founder Triple Point Technology, Inc., 24 years as technology entrepreneur and 10 years as angel investor.

FASHION MISS

My pocket squares.

GEEKCHIC MOMENT

My pocket squares.

MARISSA SHAPIRO

Senior Digital Strategist

7+ years Retail Buying/Planning experience. Worked at Versace USA, Saks Fifth Avenue and Bergdorf Goodman.

FASHION MISS

I admit, I still own a pair of UGGs. However, they were only bought with the intention of wearing them during the winter while commuting (I swear!). Although useful in cold weather, they do admittedly look like potatoes.

GEEKCHIC MOMENT

I bought a “Programming for Dummies” book when I first started at Trendalytics in the hopes of better understanding computer science and coding. Needless to say I never finished it, hands-on experience proved more useful.

AMOS CHIOU

Digital Strategist

Luxury buying & planning experience in all areas of men’s, home & gifting at Saks Fifth Avenue. Holds a (completely useful) degree in Industrial & Labor Relations from Cornell University.

FASHION MISS

In 7th grade, I once decided to wear a bright turquoise short-sleeved dress shirt (think used car salesman) paired with a white tie with a classical Chinese watercolor printed on it. Oh, and did I mention I had super cool “Transitions®” lenses in my glasses that would darken in sunlight? I’ve never worn short-sleeved dress shirts since and I got contacts.

GEEKCHIC MOMENT

Saying words like “API”, “server” and ”UX”

STEPHANIE BETZLER

Digital Strategist

Several years luxury buying and planning experience in beauty, men’s, and women’s RTW at Saks Fifth Avenue. Major #foodie

FASHION MISS

At age ten, I completely embraced the all-glitter Limited Too look, in neon green and hot pink to boot. I’ve had an aversion to color ever since; my wardrobe now consists almost entirely of neutrals.

GEEKCHIC MOMENT

Realizing I actually knew what API meant.

JESSICA CHING

Digital Strategist

Background in merchandising, planning, and e-commerce for Women’s RTW. Graduated from Northwestern University.

FASHION MISS

Wearing round tie-dye glasses and multicolor butterfly clips for my 3rd grade school picture.

GEEKCHIC MOMENT

My first job at Kumon – running math drills and shaping the leaders of tomorrow.

Nora Lynch

Digital Strategist

Experience in marketing and e-commerce for women’s fashion and home décor. Graduated from Santa Clara University.

FASHION MISS

My middle… and maybe even high school wardrobe consisted of at least six matching Juicy Couture velour tracksuits. My personal favorite was baby pink with a bedazzled gold Juicy crest.

GEEKCHIC MOMENT

Learning that SQL stood for Structured Query Language, and realizing that I was “coding” without even knowing it.

TESSA MAFFUCCI

Marketing & Special Projects

5+ years of marketing and branding experience with fashion and creative brands. Master’s degree in Fashion Studies and Digital Humanities from The Graduate Center and NYU Gallatin alumna.

FASHION MISS

Cutting my hair into a self-created mullet in 1st grade–and keeping the look until 4th grade.

GEEKCHIC MOMENT

Playing with data vis in my spare time.

Melanie Appleby

Data Scientist

Lover of programming, machine learning, and, of course, fashion. Former equity research analyst covering retail companies. Graduate of The Wharton School at the University of Pennsylvania.

FASHION MISS

I have a hard time letting go of certain fashion trends. I’ve been wearing chokers and Birkenstocks since they were last popular over a decade ago. Lucky for me, they are back in fashion.

GEEKCHIC MOMENT

Sometimes I dream about machine learning algorithms. They are weird dreams, to say the least.

TOMÁS ROJO HERNÁNDEZ

Data Scientist

Physicist, musician, and data scientist. Previous experience in the Fashion and Healthcare industries. Master’s degree in physics from Cornell University.

FASHION MISS

After watching Fargo I bought a fringe jacket. It looked horrible but I became known for it, so I still wear it. It’s become a matter of pride now.

GEEKCHIC MOMENT

For many years my entire wardrobe consisted of t-shirts with physics equations printed on them.

ALEX SHERESHEVSKY

Senior Data Architect

Database Guru. Experience with all database functionalities, and disciplines, including database system design, data system scaling, transactional systems, data warehousing, performance tuning, backup and recovery, database programming, ETL, and data workflow management.

MARK GUBAREV

Senior Software Engineer

Full-stack javascript developer with 5 years experience, know several programming languages, worked in startups and companies, including Corel and Trendalytics.

sheng-yan zhang

Senior Software Engineer

Seasoned front-end developer with 10+ years experience, javascript master, worked 4 years in @HP

Fuxian Ding

Senior Software Engineer

Full-stack developer with 4 years experience, have expericence to build different web services, Worked in Tencent.

ERIC LIU

Senior Software Engineer

8 years experience of web application analysis, design, develop and implementation. 4 years experience of database design and development. Co-Founder of 55tuan.com which is one of the most popular group buying website in China. (NASDAQ: WOWO)

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EVENTS

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