Trendalytics Predicts: Top 100 Trends of 2022

by Trendalytics Team • January 11, 2022

Preview our Top 100 Trend Report and discover what’s to come in 2022. Download the full report here. Women’s Fashion 2022 is all about confidence as skin-baring styles and elements of nostalgia take precedence. Women are looking to discover their unique sense of style and searching for a wardrobe that speaks to it. 1. Overexposed: Less […]

Just the Data: Balaclavas

by Trendalytics Team • January 10, 2022

Balaclavas are nothing new–having originated in Ukraine in the 1800s–but are now garnering mass attention as craftcore, winter weather, and the desire for protection intersect to create the perfect storm for the rise of Gen Z’s new favorite accessory. An extremely high volume trend, there are 201K average weekly searches for balaclavas, +44% to last year. Balaclavas […]

Most Searched For Trends of 2021

Top Trending Searches of 2021

by Trendalytics Team • December 21, 2021

Over the past year, we navigated new trends and new challenges. Here’s what was trending in 2021: AESTHETICS DARK ACADEMIA An aesthetic with over 1.8B views on TikTok, Dark Academia is a gothic interpretation of 20th century New England boarding school attire. Popularized by shows like Gossip Girl and Elite, the aesthetic is at once […]

The Future of Workwear: What will hybrid-office style look like?

by Trendalytics Team • September 28, 2021

The Spring/Summer 2022 runway season has commenced, bringing practical inspiration for the modern consumer, but the question still remains: What will women (and men) really want to wear next year when offices reopen?  The guidelines for traditional workwear were already evolving pre-pandemic, with fewer restrictions on what is deemed office-appropriate. After a year-plus of elastic […]

The Anatomy of a Trend: Y2K

by Trendalytics Team • August 23, 2021

The pandemic has steered us into uncharted territory, changing our present lives and future plans. During uncertain times, consumers gravitated towards familiarity and the comfort of childhood nostalgia. Found rummaging through their parents’ closets, sorting through racks of clothing at Goodwill, or splurging on a rare Depop find, Gen Z spent the last year rediscovering […]

250+ Black-Owned Brands To Watch

by Trendalytics Team • August 10, 2021

As an industry, fashion is coming to terms with its racist past. In order to create lasting change and build a more equitable future, it must hire people with more diverse backgrounds and amplify the voices of those who are too often overlooked. Below is a list of 250+ Black-owned brands to buy from now, […]

June 2021 Top Trends

June 2021 Top Trends

by Trendalytics Team • June 14, 2021

From beach-ready styles to the return of formalwear, these are the trends that emerged in June and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women Coconut Girl, the newest aesthetic to emerge on TikTok, is described as an evolution of Y2K fashion and the VSCO Girl. Embracing […]

Just the Data: Platform Flip Flops

by Trendalytics Team • June 4, 2021

The Row | Staud | Alaia | Jacquemus It’s sandal season, and puffy platform flip flops are emerging as one of the hottest shoe trends of the summer. There are 6.7K average weekly searches for platform flip flops. Searches are +236% to last year and are growing at an accelerated rate. Social posts mentioning the […]

Meet Faryl Robin Morse, Founder & CEO of Faryl Robin

by Trendalytics Team • May 21, 2021

The footwear industry has always been Faryl Robin’s calling, and the stock room of a shoe store has always been her home. From working for Kenneth Cole at the age of 17 to founding her namesake shoe brand, Faryl Robin has always viewed shoes as a form of empowerment. Believing that well-crafted footwear can boost […]

May 2021 Top Trends

by Trendalytics Team • May 13, 2021

From colorful patterns to standout accessories, these are the trends that emerged in May and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women Colorful patterns and standout accessories bring maximalism to the modern consumer. Patterned pants (+4% to LY) from Gimaguas, Holiday The Label, and Hosbjerg have […]