Just the Data: Coastal Grandma

by Trendalytics Team • June 15, 2022

The coastal grandma aesthetic is the perfect escape for this summer, characterized by effortlessly classic looks inspired by an ocean-side lifestyle. Capturing the attention of Gen Z, the trend is taking TikTok by storm. The hashtag #coastalgrandmother has nearly 95M views and #coastalgrandma has nearly 7M views on TikTok. A high volume trend, there are 2.8k […]

Just the Data: Summer Hair Accessories

by Trendalytics Team • June 2, 2022

This summer’s hair accessories add a subtle statement for beach vacations and days by the pool. Flower claw clips, rhinestone bobby pins, comb headbands and mini hair clips are safe bets–likely to continue growing for another year. A low volume trend, searches for flower claw clips are +927% to last year. Market adoption for the […]

Just the Data: Orb Rings

by Trendalytics Team • March 4, 2022

Larger than life accessories like orb rings turn an everyday outfit into a memorable moment. Parting ways with dainty rings and welcoming in chunky, statement-making orb rings, consumers are embracing the more is more aesthetic all the way from their fingers to their toes. A medium volume trend, there are 1.3K average weekly searches for orb rings, +169% […]

Trendalytics Predicts: Top 100 Trends of 2022

by Trendalytics Team • January 11, 2022

Preview our Top 100 Trend Report and discover what’s to come in 2022. Download the full report here. Women’s Fashion 2022 is all about confidence as skin-baring styles and elements of nostalgia take precedence. Women are looking to discover their unique sense of style and searching for a wardrobe that speaks to it. 1. Overexposed: Less […]

Just the Data: Balaclavas

by Trendalytics Team • January 10, 2022

Balaclavas are nothing new–having originated in Ukraine in the 1800s–but are now garnering mass attention as craftcore, winter weather, and the desire for protection intersect to create the perfect storm for the rise of Gen Z’s new favorite accessory. An extremely high volume trend, there are 201K average weekly searches for balaclavas, +44% to last year. Balaclavas […]

Most Searched For Trends of 2021

Top Trending Searches of 2021

by Trendalytics Team • December 21, 2021

Over the past year, we navigated new trends and new challenges. Here’s what was trending in 2021: AESTHETICS DARK ACADEMIA An aesthetic with over 1.8B views on TikTok, Dark Academia is a gothic interpretation of 20th century New England boarding school attire. Popularized by shows like Gossip Girl and Elite, the aesthetic is at once […]

The Future of Workwear: What will hybrid-office style look like?

by Trendalytics Team • September 28, 2021

The Spring/Summer 2022 runway season has commenced, bringing practical inspiration for the modern consumer, but the question still remains: What will women (and men) really want to wear next year when offices reopen?  The guidelines for traditional workwear were already evolving pre-pandemic, with fewer restrictions on what is deemed office-appropriate. After a year-plus of elastic […]

The Anatomy of a Trend: Y2K

by Trendalytics Team • August 23, 2021

The pandemic has steered us into uncharted territory, changing our present lives and future plans. During uncertain times, consumers gravitated towards familiarity and the comfort of childhood nostalgia. Found rummaging through their parents’ closets, sorting through racks of clothing at Goodwill, or splurging on a rare Depop find, Gen Z spent the last year rediscovering […]

250+ Black-Owned Brands To Watch

by Trendalytics Team • August 10, 2021

As an industry, fashion is coming to terms with its racist past. In order to create lasting change and build a more equitable future, it must hire people with more diverse backgrounds and amplify the voices of those who are too often overlooked. Below is a list of 250+ Black-owned brands to buy from now, […]

June 2021 Top Trends

June 2021 Top Trends

by Trendalytics Team • June 14, 2021

From beach-ready styles to the return of formalwear, these are the trends that emerged in June and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women Coconut Girl, the newest aesthetic to emerge on TikTok, is described as an evolution of Y2K fashion and the VSCO Girl. Embracing […]