Beauty

September 2021 Top Trends

by Trendalytics Team • September 13, 2021

From glam to gorpcore, these are the trends that emerged in September and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women Women are stepping out in eye-catching attire that asks to be admired. Sequin trousers (+82% to LY) and shiny tops (+9% to LY) are emerging trends […]


Beauty Packaging

Post-Lockdown Packaging Trends to Watch

by Trendalytics Team • August 26, 2021

As lockdown lifts, consumers are re-emerging with a new set of priorities, including inclusivity, sustainability, and safety, and expect brands to follow their lead. According to a recent study by McKinsey, three-quarters of Americans changed their shopping behavior since COVID-19 began. As consumers shift their shopping habits to reflect their values, brands must adapt their […]


Travel Products

Just the Data: Travel Makeup Bags

by Trendalytics Team • August 23, 2021

Consumers are beginning to travel again, and they’re searching for toiletry organizers and travel-size products to accompany them on their next trip. There are 220K average weekly searches for travel trends, +24% to last year (+17% since April 2021). A high volume trend, there are 8.5K average weekly searches for travel makeup bags, +64% to […]


250+ Black-Owned Brands To Watch

by Trendalytics Team • August 10, 2021

As an industry, fashion is coming to terms with its racist past. In order to create lasting change and build a more equitable future, it must hire people with more diverse backgrounds and amplify the voices of those who are too often overlooked. Below is a list of 250+ Black-owned brands to buy from now, […]


August 2021 Top Trends

by Trendalytics Team • August 10, 2021

From western glam to the return of going out attire, these are the trends that emerged in August and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women Women are elevating classic western styles with luxe fabrications and glam styling. Even Beyoncé is jumping on board–announcing her latest […]


Ingredient Trends

Ingredient Trends Set to Dominate 2022

by Trendalytics Team • July 29, 2021

The pandemic pushed millions to seek out supplements that support immunity and ultimately brought about lasting change in the way consumers think about safeguarding their health. While mental health matters across demographics, different generations are in search of supplements that address specific concerns. Consumers, especially Millennials, are searching for natural ways to increase mental stamina […]


July 2021 Top Trends

July 2021 Top Trends

by Trendalytics Team • July 13, 2021

From prep-school essentials to the return of festival makeup, these are the trends that emerged in July and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women In anticipation of the Gossip Girl reboot that premiered this month, women are searching for styles that would look at home […]


Just the Data: Long Wear Lipstick

by Trendalytics Team • June 18, 2021

Juvia’s Place | Dior | Joah Beauty | Armani Beauty Lip cosmetics was one of the hardest-hit categories in 2020, but new CDC guidelines lifting the mask mandate have sparked triple-digit search volume growth for long wear lipstick. There are 3.7K average weekly searches for long wear lipstick. Searches are +1,135% to last year and […]


Pop Punk Trend

Op-Ed | Why Pop Punk Is More Than Just A Trend

by Kristin Breakell • June 17, 2021

Whether it’s Olivia Rodrigo spouting high school drama in her hit album SOUR or Willow Smith calling out fake friends in her latest single, adolescent angst is back and bigger than ever. A celebration of non-conformity and anti-establishment views, punk is returning to the main stage in more ways than one as its eye-catching aesthetic […]


June 2021 Top Trends

June 2021 Top Trends

by Trendalytics Team • June 14, 2021

From beach-ready styles to the return of formalwear, these are the trends that emerged in June and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women Coconut Girl, the newest aesthetic to emerge on TikTok, is described as an evolution of Y2K fashion and the VSCO Girl. Embracing […]