Be a Part of the Conversation
Distinguish brand voice and positioning in the market and message products at the peak of consumer demand.
Speak the Customer’s Language
Increase brand discoverability by identifying which terms to use in product descriptions and marketing.
3x more consumers search for the term “ripped jeans” than “distressed jeans,” but there are 4x more products marketed as “distressed” than “ripped”. A digital marketing team surfaced this insight and changed their online copy and product descriptions to align with the customer-friendly term “ripped” jeans.
Drive Brand Engagement
A social media manager for a leading department store increased the brand’s Instagram engagement by 30% by crafting an editorial calendar based on consumer shopping patterns and what’s trending in the market.
Align Marketing with Consumer Demand
A marketing team decided to feature printed yoga pants in their next promotional mailer after identifying them as the top trend by search growth in the active leggings category. They pulled up content on the marketing calendar to react faster to trends and align messaging with consumer demand.