Stay Competitive on Pricing
Quickly and easily compare competitor pricing in the market to surface price, promotional, and product assortment opportunities.
Monitor Promotions by Market Segment
Complete a pricing analysis of a department, product, or trend and filter by price range, color, and discount.
Improve Gross Margin
A major national department conducted a price analysis of one of their outerwear styles versus competitors. They identified that they were priced relatively low compared to other brands and retailers and that demand was high based on social buzz and searches. Based on this data, they increased prices by 10% and improved the GM% without sacrificing sales.
Monitor Promotional Activity
An accessories brand wanted to track promotional activity across multiple retailers. Previously the teams would manually go from website to website, but using Trendalytics they collected all of this information in one place faster and more efficiently. From their analysis, they realized one of their major retailer partners had a higher markdown percentage of basic items used this to inform their wholesale line planning.
Optimize Pricing Architecture
Using Trendalytics to compare competitor pricing, a major national department store identified whitespace opportunities for price buckets in woven tops by basics, seasonal items, and fashion buys. They completed this pricing analysis, which would normally take them 2-3 weeks, in a matter of hours and improved sell-through by bucketing products in the right price tiers.