beauty trends

The resurgence of Y2K trends has impacted every aspect of the fashion and beauty industries–bringing back many trends thought long gone. This summer, social media and Gen Z consumers are transforming the brow game once again. Most notably, skinny brows are making a nostalgia-inducing comeback. A medium volume trend, there are 1.4k average weekly searches for skinny […]

Using our proprietary algorithm, we’ve identified themes and trends that are likely to grow over the next year. Read on for our holiday 2023 forecast. Download the full report here. Cultural Context WEIRD GIRL AESTHETIC A new anti-fashion, normcore meets craftcore aesthetic is being coined the “weird girl aesthetic.” Bella Hadid’s street style offers an […]

Using our proprietary algorithm, we’ve identified themes and trends that are likely to grow over the next year. Read on for our 2023 beauty forecast. Download the full report here. Cultural Context #CLEANLOOK Characterized by hydrated skin, slicked back hair, and minimal makeup, #CleanLook is taking over TikTok. The hashtag has over 93M views on […]