COVID-19: What you need to know

COVID-19 has changed the way the world works. As social distancing and self-isolation set in, demand for home office essentials, DIY projects, and healing hand treatments surge in popularity. We explore the different ways retail companies are responding, what the quarantined consumer is searching for, and key category shifts you should be aware of.

This dashboard is based on latest shifts in search & e-commerce data. Graphs are indexed on a scale of 0 to 100 to show relativity between trends.

Read Top Trends For Men: Summer 2020
Read Macro Trend: Collective Culture
Read The Pandemic Pantry: 6 Food Trends Accelerated by COVID-19
Read Top 10 Influencers: Medical Professionals
Read Post-COVID Planning: Optimistic Opulence or Minimalist Uniform?
Read Top 10 Brands to Watch: COVID-19 Response
Read COVID-19: What You Need to Know
Read Macro Trend: Anxiety Economy
Live Updates: E-Commerce shut down due to COVID-19

Trending Topics

Food Trends Accelerated by COVID-19

Whipped Coffee +12,699.4%
Whipped Matcha +816.4%
Baking Yeast +657.5%
Elderberry Syrup +125.5%
Vegan Baking +106.7%

Comfort in Apparel & Accessories

Tie Dye Sweatpants +3,636.7%
Tie Dye Sweatshirt +768.2%
Lounge Shorts +275.7%
Jogger Set +180.8%
Slingback Slippers +32.1%

Mental & Physical Health

Virtual Yoga +397.1%
Immunity Supplement +281.8%
Home Trampoline +217.6%
Virtual Therapy +205.0%
Breathwork +13.6%

Technology & Digital Connection

Virtual Happy Hour +6,528.9%
Zoom.us +4,684.9%
Virtual Museum Tour +2,154.5%
Virtual Book Club +1,657.6%
Virtual Dating +391.7%

Shifting Trends

Post-COVID Planning

  • Loungewear
  • Workwear
  • Activewear

Materials On The Rise

  • Search Interest
  • Available Product

For The Tie-Dye Averse

  • Search Interest
  • Available Product
% Change in Searches over the last 3 months

Tie Dye Bikini
+390.7%

Boys PJs
+86.4%

Girls Tie Dye Hoodie
+84.9%

Girls Fuzzy Slippers
+157.6%

Cropped Cardigan
+11.3%

Rainbow T-shirt
+266.0%

Raffia Wedges
-51.2%

Organza Top
-591.8%

Satin Shorts
-149.0%

Cashmere Sweatsuit
-188.1%

Animal Print Jeans
-55.3%

Puff Sleeve
-194.6%

Beauty at Home

  • Skincare
  • Make-up
  • Haircare
  • Nails

Haircut Craze

  • Search Interest
  • Available Product

Self Care King

  • Search Interest
  • Available Product
% Change in Searches over the last 3 months

Holographic Hair
+609.3%

Beard Growth Kit
+148.3%

Home Haircuts
+155.7%

Root Touch Up
+211.8%

Sock Curls
+72.5%

Hair Clippers
+995.8%

Fox Brows
-87.3%

Highlighting Blush
-9.6%

Neon Makeup
-58.9%

Plumping Lip Gloss
-33.6%

Smokey Eye Makeup
-41.1%

Half Updo
-51.2%

Health & Wellness

  • Virtual Workout
  • Virtual Therapy
  • Virtual Happy Hour

Trending Sanitation + Safety

  • Antibac Wipes
  • Personal Air Purifier
  • Hand Sanitizer Spray

Spirituality During COVID-19

  • Astrology
  • Prayer
  • Spirituality
% Change in Searches over the last 3 months

Hydroponic Gardening
+122.4%

Home Gym Equipment
+479.4%

Banana Bread
+232.7%

Homemade Bread
+344.3%

Paint By Number Kit
+295.1%

Workout Bands
+363.0%

Cross Stitch Kit
+217.2%

Tie Dye Kit
+707.8%

Gluten Free Diet
-19.5%

Travel Bags
-61.8%

Cold Brew
-19.3%

Grain Bowl
-67.5%

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Data is supported by Trendalytics Lab. Let us know if you’d like to learn more about how others in your industry are using Trendalytics data.