COVID-19: What you need to know

COVID-19 has changed the way the world works. As social distancing and self-isolation set in, demand for home office essentials, DIY projects, and healing hand treatments surge in popularity. We explore the different ways retail companies are responding, what the quarantined consumer is searching for, and key category shifts you should be aware of.

This dashboard is based on latest shifts in search & e-commerce data. Graphs are indexed on a scale of 0 to 100 to show relativity between trends.

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Read Macro Trend: Restructured Reality
Read How To: Comp Shop At Home
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Read 200 Black-Owned Brands To Watch
Read Top Trends For Men: Summer 2020
Read Macro Trend: Collective Culture
Read The Pandemic Pantry: 6 Food Trends Accelerated by COVID-19
Read Top 10 Influencers: Medical Professionals
Read Post-COVID Planning: Optimistic Opulence or Minimalist Uniform?
Read Top 10 Brands to Watch: COVID-19 Response
Read COVID-19: What You Need to Know
Read Macro Trend: Anxiety Economy
Live Updates: E-Commerce shut down due to COVID-19

Trending Topics

Food Trends Accelerated by COVID-19

Starfruit+56%
Caviar Lime+43%
Hard Kombucha+42%
Monkfruit+42%
Sparkling Tea+39%

Comfort in Apparel & Accessories

Nap Dress+643%
Bleached Tee+324%
Argyle Sweater+166%
Mens Sweat Shorts+43%
Boys Slippers+17%

Mental & Physical Health

Sleep Optimization+124%
Virtual Therapy+79%
Ashwagandha+39%
Dermarolling+37%
Sexual Wellness+7%

Technology & Digital Connection

UV Sanitizing Wand+6,548%
Echo Flex+309%
Wireless Photo Printer+44%
Smart Bracelet+27%
Kids Laptop+11%

Shifting Trends

Post-COVID Planning

  • Loungewear
  • Workwear
  • Activewear

Activewear Staples

  • Search Interest
  • Available Product

Positive Prints

  • Search Interest
  • Available Product
% Change in Searches over the last 3 months

Celestial Tee
+1,139%

Tennis Skirt
+221%

Strawberry Dress
+1,164%

Mens Patchwork Jeans
+68%

Cottagecore
+4,828%

Platform Mary Janes
+261%

Maximalist Fashion
-157%

Lounge Shorts
-108%

Kids Crochet Top
-86%

Puka Shell Necklace
-56%

Organza Top
-16%

Tie Dye Socks
-36%

Beauty at Home

  • Skincare
  • Make-up
  • Haircare
  • Nails

Nail Focus

  • Search Interest
  • Available Product

Cosmetics Categories

  • Search Interest
  • Available Product
% Change in Searches over the last 3 months

Maskne
+15,535%

Graphic Eyeliner
+80%

Nettle Venom
+2,201%

Dry Shampoo Foam
+119%

Hair Waver
+20%

Biodegradable Hair Ties
+534%

Avocado Face Mask
-94%

Pencil Bun
-51%

Neon Makeup
-19%

Makeup Brush Challenge
-1,188%

Solid Shampoo
-18%

Blotted Lipstick
-65%

Health & Wellness

  • Virtual Workout
  • Virtual Therapy
  • Virtual Dating

Trending Sanitation + Safety

  • Antibac Wipes
  • Personal Air Purifier
  • Hand Sanitizer Spray

Spirituality During COVID-19

  • Astrology
  • Prayer
  • Spirituality
% Change in Searches over the last 3 months

Paddleboard
+39%

Lego Dots
+229%

Smartrope
+1,089%

Everesting
+117%

Functional Fragrance
+220%

Gummy Supplement
+32%

Essential Oil Diffuser
+3%

Plant Stem Cells
+99%

Ingestibles
-88%

Kids Yoga
-124%

Workout Bands
-239%

Telemedicine
-223%

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Data is supported by Trendalytics Lab. Let us know if you’d like to learn more about how others in your industry are using Trendalytics data.