COVID-19: What you need to know

COVID-19 has changed the way the world works. As social distancing and self-isolation set in, demand for home office essentials, DIY projects, and healing hand treatments surge in popularity. We explore the different ways retail companies are responding, what the quarantined consumer is searching for, and key category shifts you should be aware of.

This dashboard is based on latest shifts in search & e-commerce data. Graphs are indexed on a scale of 0 to 100 to show relativity between trends.

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Read The Pandemic Pantry: 6 Food Trends Accelerated by COVID-19
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Trending Topics

Food Trends Accelerated by COVID-19

Caviar Lime+43%
Hard Kombucha+42%
Sparkling Tea+39%

Comfort in Apparel & Accessories

Nap Dress+643%
Bleached Tee+324%
Argyle Sweater+166%
Mens Sweat Shorts+43%
Boys Slippers+17%

Mental & Physical Health

Sleep Optimization+124%
Virtual Therapy+79%
Sexual Wellness+7%

Technology & Digital Connection

UV Sanitizing Wand+6,548%
Echo Flex+309%
Wireless Photo Printer+44%
Smart Bracelet+27%
Kids Laptop+11%

Shifting Trends

Post-COVID Planning

  • Loungewear
  • Workwear
  • Activewear

Activewear Staples

  • Search Interest
  • Available Product

Positive Prints

  • Search Interest
  • Available Product
% Change in Searches over the last 3 months

Celestial Tee

Tennis Skirt

Strawberry Dress

Mens Patchwork Jeans


Platform Mary Janes

Maximalist Fashion

Lounge Shorts

Kids Crochet Top

Puka Shell Necklace

Organza Top

Tie Dye Socks

Beauty at Home

  • Skincare
  • Make-up
  • Haircare
  • Nails

Nail Focus

  • Search Interest
  • Available Product

Cosmetics Categories

  • Search Interest
  • Available Product
% Change in Searches over the last 3 months


Graphic Eyeliner

Nettle Venom

Dry Shampoo Foam

Hair Waver

Biodegradable Hair Ties

Avocado Face Mask

Pencil Bun

Neon Makeup

Makeup Brush Challenge

Solid Shampoo

Blotted Lipstick

Health & Wellness

  • Virtual Workout
  • Virtual Therapy
  • Virtual Dating

Trending Sanitation + Safety

  • Antibac Wipes
  • Personal Air Purifier
  • Hand Sanitizer Spray

Spirituality During COVID-19

  • Astrology
  • Prayer
  • Spirituality
% Change in Searches over the last 3 months


Lego Dots



Functional Fragrance

Gummy Supplement

Essential Oil Diffuser

Plant Stem Cells


Kids Yoga

Workout Bands


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Data is supported by Trendalytics Lab. Let us know if you’d like to learn more about how others in your industry are using Trendalytics data.