COVID-19: What you need to know

COVID-19 has changed the way the world works. As social distancing and self-isolation set in, demand for home office essentials, DIY projects, and healing hand treatments surge in popularity. We explore the different ways retail companies are responding, what the quarantined consumer is searching for, and key category shifts you should be aware of.

This dashboard is based on latest shifts in search & e-commerce data. Graphs are indexed on a scale of 0 to 100 to show relativity between trends.

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Trending Topics

Food Trends Accelerated by COVID-19

Hard Kombucha+72.5%
Rice Water+47.8%
Smoothie Bowl+31.7%
Turmeric Juice+23.8%

Comfort in Apparel & Accessories

Nap Dress+405.5%
Bleach Dye Hoodie+231.7%
Tie Dye Joggers+200.6%
Lounge Shorts+137.9%
Tie Dye Socks+107.8%

Mental & Physical Health

Virtual Wellness+90.0%
Blue Light Glasses+53.5%
Pillow Mist+31.2%

Technology & Digital Connection

Sonos Move Speaker+699.0%
Virtual Dating+210.4%
Virtual Therapy+64.8%
Virtual Book Club +18.3%
Online Therapy+15.0%

Shifting Trends

Post-COVID Planning

  • Loungewear
  • Workwear
  • Activewear

Activewear Staples

  • Search Interest
  • Available Product

DIY Movement

  • Search Interest
  • Available Product
% Change in Searches over the last 3 months

Clay Earrings

Organza Scrunchie

Mens Patched Jeans

Girls Patterned Leggings

Bleach Dye Hoodie

Butterfly Print T-Shirt

Puka Shell Necklace

One Shoulder Jumpsuit

Puff Sleeve

Kids Crochet Top

Organza Top

Maximalist Fashion

Beauty at Home

  • Skincare
  • Make-up
  • Haircare
  • Nails

Nail Focus

  • Search Interest
  • Available Product

Cosmetics Categories

  • Search Interest
  • Available Product
% Change in Searches over the last 3 months

Sustainable Perfume

Makeup Brush Challenge

Foaming Cleanser

Pencil Bun

Leopard Print Eyes

Avocado Face Mask

Gel Manicure

Long Lasting Lipstick

Matte Foundation

Neon Makeup

Smokey Eye Makeup

Face Jewels

Health & Wellness

  • Virtual Workout
  • Virtual Therapy
  • Virtual Dating

Trending Sanitation + Safety

  • Antibac Wipes
  • Personal Air Purifier
  • Hand Sanitizer Spray

Spirituality During COVID-19

  • Astrology
  • Prayer
  • Spirituality
% Change in Searches over the last 3 months





Boa Vine

Sexual Wellness

Essential Oil Diffuser

Tie Dye Kit

Wellness Retreat

Kids Yoga

Workout Bands


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Data is supported by Trendalytics Lab. Let us know if you’d like to learn more about how others in your industry are using Trendalytics data.