COVID-19: What you need to know

COVID-19 has changed the way the world works. As social distancing and self-isolation set in, demand for home office essentials, DIY projects, and healing hand treatments surge in popularity. We explore the different ways retail companies are responding, what the quarantined consumer is searching for, and key category shifts you should be aware of.

This dashboard is based on latest shifts in search & e-commerce data. Graphs are indexed on a scale of 0 to 100 to show relativity between trends.

Read How To: Comp Shop At Home
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Read 200 Black-Owned Brands To Watch
Read Top Trends For Men: Summer 2020
Read Macro Trend: Collective Culture
Read The Pandemic Pantry: 6 Food Trends Accelerated by COVID-19
Read Top 10 Influencers: Medical Professionals
Read Post-COVID Planning: Optimistic Opulence or Minimalist Uniform?
Read Top 10 Brands to Watch: COVID-19 Response
Read COVID-19: What You Need to Know
Read Macro Trend: Anxiety Economy
Live Updates: E-Commerce shut down due to COVID-19

Trending Topics

Food Trends Accelerated by COVID-19

Hard Kombucha+72.5%
Rice Water+47.8%
Monkfruit+46.6%
Smoothie Bowl+31.7%
Turmeric Juice+23.8%

Comfort in Apparel & Accessories

Nap Dress+405.5%
Bleach Dye Hoodie+231.7%
Tie Dye Joggers+200.6%
Lounge Shorts+137.9%
Tie Dye Socks+107.8%

Mental & Physical Health

Virtual Wellness+90.0%
Blue Light Glasses+53.5%
Ingestibles+52.2%
Pillow Mist+31.2%
Dermarolling+21.9%

Technology & Digital Connection

Sonos Move Speaker+699.0%
Virtual Dating+210.4%
Virtual Therapy+64.8%
Virtual Book Club +18.3%
Online Therapy+15.0%

Shifting Trends

Post-COVID Planning

  • Loungewear
  • Workwear
  • Activewear

Activewear Staples

  • Search Interest
  • Available Product

DIY Movement

  • Search Interest
  • Available Product
% Change in Searches over the last 3 months

Clay Earrings
+224.6%

Organza Scrunchie
+1,072.2%

Mens Patched Jeans
+371.6%

Girls Patterned Leggings
+686.4%

Bleach Dye Hoodie
+231.7%

Butterfly Print T-Shirt
+463.7%

Puka Shell Necklace
-70.8%

One Shoulder Jumpsuit
-17.5%

Puff Sleeve
-29.9%

Kids Crochet Top
-126.1%

Organza Top
-225.2%

Maximalist Fashion
-75.6%

Beauty at Home

  • Skincare
  • Make-up
  • Haircare
  • Nails

Nail Focus

  • Search Interest
  • Available Product

Cosmetics Categories

  • Search Interest
  • Available Product
% Change in Searches over the last 3 months

Sustainable Perfume
+523.2%

Makeup Brush Challenge
+391.2%

Foaming Cleanser
+102.8%

Pencil Bun
+166.9%

Leopard Print Eyes
+1,006.6%

Avocado Face Mask
+53.4%

Gel Manicure
-22.5%

Long Lasting Lipstick
-13.9%

Matte Foundation
-18.0%

Neon Makeup
-42.3%

Smokey Eye Makeup
-11.3%

Face Jewels
-30.0%

Health & Wellness

  • Virtual Workout
  • Virtual Therapy
  • Virtual Dating

Trending Sanitation + Safety

  • Antibac Wipes
  • Personal Air Purifier
  • Hand Sanitizer Spray

Spirituality During COVID-19

  • Astrology
  • Prayer
  • Spirituality
% Change in Searches over the last 3 months

Paddleboard
+75.5%

Monkfruit
+46.6%

Ashwagandha
+60.2%

Immunity
+88.5%

Boa Vine
+109.9%

Sexual Wellness
+44.7%

Essential Oil Diffuser
+29.3%

Tie Dye Kit
+332.9%

Wellness Retreat
-18.0%

Kids Yoga
-71.7%

Workout Bands
-22.7%

Telemedicine
-83.6%

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Data is supported by Trendalytics Lab. Let us know if you’d like to learn more about how others in your industry are using Trendalytics data.