SS21 Runway: What you need to know

COVID-19 has left fashion month in a state of uncertainty as plunging sales, broken supply chains, and newsworthy bankruptcies bring its purpose into question. Despite these challenges, designers still presented their spring collections. We explore the key trends presented on the runway and how those trends are being represented in search and market data.

This dashboard is based on the latest shifts in search & e-commerce data. Graphs are indexed on a scale of 0 to 100 to show relativity between trends.

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Read MFW Beauty Recap
Read LFW Fashion Recap
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Read NYFW Fashion Recap
Read NYFW Beauty Recap

New York

Colors

Orange -10%
Hot Pink +10%
Green -3%
Camel -5%

Materials

Crochet -17%
Rib Knit +0%
Denim +5%
Leather +5%

Patterns

Vertical Stripes -9%
Gingham +11%
Floral +9%
Hand Painted +65%

Details

Ruffle Hem -16%
Asymmetry +10%
Puff Sleeve -30%
Oversized Collar -4%

Design Aesthetics

  • Cottagecore
  • Loungewear

Cottagecore Staples

  • Search Interest
  • Available Product

Trending Footwear

  • Search Interest
  • Available Product

London

Colors

Red +0%
Hot Pink +10%
Brown -32%
Army Green -4%

Materials

Poplin +6%
Jacquard +7%
Chiffon +0%
Leather +5%

Patterns

Vertical Stripes -9%
Windowpane Plaid -12%
Graphic Florals -82%
Dye Effect +8%

Details

Cutouts +0%
Straight Neckline +10%
Puff Sleeve -30%
Contrasting Bow -7%

Design Aesthetics

  • Preppy
  • Floral

Preppy Staples

  • Search Interest
  • Available Product

Trending Prints

  • Search Interest
  • Available Product

Milan

Colors

Purple -1%
Light Blue +7%
Beige +11%
Yellow +1%

Materials

Rib Knit +0%
Silk +6%
Chiffon +0%
Leather +5%

Patterns

Vertical Stripes -9%
Windowpane Plaid -12%
Zebra Print +1%
Dye Effect +8%

Details

Big Buttons -14%
Color Blocking +18%
Ruffle Hem -16%
Utility Pockets -22%

Design Aesthetics

  • Vacation Shirt
  • Oversized Suit

Easy Dressing Staples

  • Search Interest
  • Available Product

Trending Colors

  • Search Interest
  • Available Product

Paris

Colors

Purple -1%
Hot Pink +10%
Orange -10%
Yellow +1%

Materials

Tweed +3%
Eyelet +11%
Sequins +2%
Leather +5%

Patterns

Vertical Stripes -9%
Polka Dots +2%
Checkerboard -5%
Logomania +42%

Details

Patchwork -14%
Double Breasted +13%
Ruffle Hem -16%
Ribbon Trim -13%

Design Aesthetics

  • Artisan
  • Utility

Genderless Staples

  • Search Interest
  • Available Product

Trending Accessories

  • Search Interest
  • Available Product

Beauty

Design Aesthetics

  • No Makeup Makeup
  • Goth Makeup
  • Inclusive Beauty

The Lipstick Index

  • Search Interest
  • Available Product

All About The Eyes

  • Search Interest
  • Available Product

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