What’s Trending: Post-Lockdown

As lockdowns lift across the nation, consumers are adopting new habits and letting go of old ones. A return to work has people searching for casual office attire and beauty essentials. Anticipating a wave of upcoming celebrations, brides-to-be and guests are on the hunt for formal attire. Searches for wedding guest dress and cocktail dress are up +338% and +109% to last year, respectively. The accessories market is drawing inspiration from the Wild West as cowboy hats and cowboy boots gain popularity, and #Y2KFashion is taking over TikTok, with nearly 170M views to date. At the same time, interest in many of the hobbies that people picked up over quarantine is fizzling out. At-home office staples and DIY beauty products are on the decline.

Discover more post-lockdown trends below. Extracted using our forecast algorithms, these sample of trends are currently exhibiting emerging or declining behavior.

Trendalytics users can click on each trend to see more details in our platform!

Emerging Themes

These are trends that are exhibiting emerging behavior and are likely to continue to grow over the next few months.

Casual at Work

There are 330k weekly searches for trends mentioning Casual, +37% to LY (+15% since Apr).

Avg Searches

70k

45k

20k

20k

5k

4k

3k

% to LY

+29%

+45%

+26%

+75%

+55%

+49%

+45%

Events

2M weekly searches for trends mentioning Wedding, +36% to LY (+18% since Apr).

Avg Searches

300k

150k

110k

35k

30k

25k

20k

% to LY

+338%

+109%

+57%

+79%

+14%

+60%

+88%

Glow Up

There are 2.4M weekly searches for Nail trends, +20% to LY (+18% since Apr).

Avg Searches

385k

330k

260k

150k

60k

50k

7k

% to LY

+34%

+31%

+74%

+38%

+85%

+287%

+17%

Jet Setter

There are 220k weekly searches for Travel trends, +24% to LY (+17% since Apr).

Avg Searches

65k

45k

35k

30k

30k

20k

10k

% to LY

+84%

+44%

+34%

+28%

+58%

+93%

+21%

Western

There are 860k weekly searches for Western trends, +15% to LY (+6% since Apr).

Avg Searches

90k

50k

15k

10k

6k

5k

1k

% to LY

+35%

+23%

+82%

+64%

+28%

+28%

+1,613%

Y2K Fashion

There are 4.3M weekly searches for Y2K Fashion trends, +19% to LY (+15% since Apr).

Avg Searches

140k

45k

10k

3k

2k

1k

1k

% to LY

+43%

+113%

+6%

+23%

+11%

+32%

+30%

Declining Themes

These are trends that are past their peak and are on their way out.

At-Home Everything

There are 571k weekly searches for trends mentioning At Home, -59% to LY (-15% since Apr).

Avg Searches

85k

35k

30k

25k

15k

10k

9k

% to LY

-21%

-25%

-26%

-32%

-26%

-35%

-43%

Pandemic Hobbies

5.1M weekly searches for Pandemic Activity related trends, -39% to LY (-24% since Apr).

Avg Searches

390k

270k

45k

35k

15k

7k

4k

% to LY

-50%

-40%

-31%

-26%

-38%

-28%

-49%

Loungewear

There are 270k weekly searches for trends mentioning Lounge, -32% to LY (-36% since Apr).

Avg Searches

20k

15k

8k

7k

5k

5k

1k

% to LY

-24%

-17%

-36%

-71%

-21%

-52%

-18%

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