What’s Trending: Post-Lockdown
As lockdowns lift across the nation, consumers are adopting new habits and letting go of old ones. A return to work has people searching for casual office attire and beauty essentials. Anticipating a wave of upcoming celebrations, brides-to-be and guests are on the hunt for formal attire. Searches for wedding guest dress and cocktail dress are up +338% and +109% to last year, respectively. The accessories market is drawing inspiration from the Wild West as cowboy hats and cowboy boots gain popularity, and #Y2KFashion is taking over TikTok, with nearly 170M views to date. At the same time, interest in many of the hobbies that people picked up over quarantine is fizzling out. At-home office staples and DIY beauty products are on the decline.
Discover more post-lockdown trends below. Extracted using our forecast algorithms, these sample of trends are currently exhibiting emerging or declining behavior.
Trendalytics users can click on each trend to see more details in our platform!