From Workout to Workwear, Athleisure Works a New Angle
Over the last decade, with the help of brands like Lululemon and activities like yoga, activewear went from the gym to the grocery store. Then workout wear became weekend wear, for running errands or watching the kids’ soccer games, and suddenly athleisure became a noun.
Trendalytics Report Shows Consumer Want for Personalization in Denim Market
The latest Intelligence Report on the denim market from Trendalytics reveals a business segment that is “undergoing substantial disruption” as consumer preferences shift while new players leverage the right trends to boost sales.