Macro Trend

2021 Macro Trend: Activist Economy

by Trendalytics Team • August 5, 2021

As we emerge from crisis, the identity of the nation, the brand, and the individual is quickly changing. In a series titled “USA: Can This Brand Be Saved?,” Fast Company recognizes that the challenges that America has faced recently–racism, climate change, income inequality, and political division, among others—have significantly diminished the American brand, and takes […]

2021 Macro Trend: New Frontier

by Trendalytics Team • May 19, 2021

The pandemic has permanently changed the way we live. As consumers move away from major cities to the suburbs, they gravitate towards products that remind them of their childhoods. With the ability to work from home, a shift likely to stick around indefinitely, businesses are investing in the tools their employees need to do that. […]

2021 Macro Trend: Rebuild

by Trendalytics Team • February 2, 2021

COVID-19 and other recent events are exposing the many shortcomings of our nation’s systems as social, environmental, and economic injustices dominate the national conversation. As we emerge from what many are calling the ‘lost year,’ we are tasked with re-evaluating our priorities and rebuilding what was broken. A wave of innovative new initiatives and community-led […]

2020 Macro Trend: Living Well

by Trendalytics Team • December 16, 2020

Life as we know it has been forever altered by COVID-19. Many pre-existing consumer trends were accelerated by lockdown, while others emerged as a complete shock to society. This new reality, and corresponding lifestyle, is not only defined by the apparel choices we make but how we choose to live (and die). The home is […]

2020 Macro Trend: Restructured Reality

by Trendalytics Team • August 20, 2020

COVID-19 has and will continue to affect the very foundation of our society. With more than 5 million cases worldwide, 165,000 Americans dead, and over 16 million US jobs lost, it has woken people up to some of the nation’s most glaring disparities. Cases are most densely concentrated in low-income communities of color and “essential” workers […]

2020 Macro Trend: New Age Internet

by Trendalytics Team • July 6, 2020

Since the outbreak of COVID-19, the fashion industry has been forced to re-examine nearly every aspect of its existence, including its relationship with digital technology. Lifestyle, wellness, and fashion offerings are pivoting to set up digital alternatives to fashion shows, museum installations, and travel. While the modern consumer is no stranger to online platforms, there’s […]

2020 Macro Trend: Collective Culture

by Trendalytics Team • May 22, 2020

Communities are at the core of everything we do and continue to emerge all around us. Now, in the midst of a global pandemic, our very notions of community are being challenged. With most of the world in isolation, we are forced to redefine community and connect with one another in new, innovative ways. Social […]

2020 Macro Trend: Anxiety Economy

by Trendalytics Team • April 2, 2020

The COVID-19 pandemic has left cities around the world broken and in need of humanitarian and financial relief. Suddenly faced with the emotional implications of self-isolation, consumers are seeking digital sources of social interaction and wellness to combat the chaos of the unknown. Be it anxiety or loneliness, stigmas around mental health are shifting. There’s […]

2020 Macro Trend: Creativity 2.0

by Trendalytics Team • March 20, 2020

Creativity is constantly evolving, and social media, a relatively recent development, has democratized the creative process in a way that would not have been possible even 10 years ago. Everything around us has become a canvas for expression, from the clothes we wear to the images we post online. With the barriers to create and […]

2020 Macro Trend: Gen You

by Trendalytics Team • February 27, 2020

Customers want personalization and it’s impacting the bottom line. Eight out of ten consumers are more likely to purchase from a brand that provides personalized experiences — and according to Gartner, organizations that fully invest in online personalization will outsell those that haven’t by more than 30%. Despite the continued debate over whether DNA testing […]