Trends

Just the Data: Eyebrow Trends

by Trendalytics Team • June 22, 2022

The resurgence of Y2K trends has impacted every aspect of the fashion and beauty industries–bringing back many trends thought long gone. This summer, social media and Gen Z consumers are transforming the brow game once again. Most notably, skinny brows are making a nostalgia-inducing comeback. A medium volume trend, there are 1.4k average weekly searches for skinny […]


Just the Data: Coastal Grandma

by Trendalytics Team • June 15, 2022

The coastal grandma aesthetic is the perfect escape for this summer, characterized by effortlessly classic looks inspired by an ocean-side lifestyle. Capturing the attention of Gen Z, the trend is taking TikTok by storm. The hashtag #coastalgrandmother has nearly 95M views and #coastalgrandma has nearly 7M views on TikTok. A high volume trend, there are 2.8k […]


Just the Data: Summer Hair Accessories

by Trendalytics Team • June 2, 2022

This summer’s hair accessories add a subtle statement for beach vacations and days by the pool. Flower claw clips, rhinestone bobby pins, comb headbands and mini hair clips are safe bets–likely to continue growing for another year. A low volume trend, searches for flower claw clips are +927% to last year. Market adoption for the […]


Spring Dress Trends

Just the Data: Spring Dresses

by Trendalytics Team • April 25, 2022

This spring’s dress trends offer a bit of romance for the warm months ahead. Babydoll mini dresses, bustier dresses, crochet maxi dresses, and square neck dresses are safe bets–likely to continue growing for another year. A low volume trend, searches for babydoll mini dresses are +197% to last year. Market adoption for the trend is […]


TikTok Trends to Watch: Q1 2022

by Trendalytics Team • April 19, 2022

Our Q1 2022 TikTok Trends to Watch report offers a data-driven look at emerging TikTok trends and influencers in the fashion and beauty spaces. Download the full report here. FASHION Currently reigning supreme, corsets are an extreme search volume trend with 300K average weekly searches, +4% to last year. After two years of ditching bras […]


Top 5 Trends: PFW Fall 2022

by Trendalytics Team • March 22, 2022

Set against the backdrop of the ongoing Russia-Ukraine war, Paris Fashion Week wrestled with the question of fashion’s relevancy at a time like this. Yet, like so many times before, the shows went on. Designers pushed the boundaries both technically and conceptually–Anrealage and Dior put forth futuristic collaborations, while Loewe and Dries Van Noten experimented with […]


Top 5 Trends: MFW Fall 2022

by Trendalytics Team • March 14, 2022

Expect the unexpected. A lesson to be learned from designers in Milan this season as they focused on updating timeless staples with surreal silhouettes, textural fabrics, and handcrafted details. Adapting their offerings for the next generation, brands like Bottega Veneta, Prada, and Versace found ways to appeal to the modern consumer without losing their established identities. Download the full […]


LFW Fall 2022

Top 5 Trends: LFW Fall 2022

by Trendalytics Team • March 7, 2022

In London, designers embraced the past and looked towards the future, channeling chaos into craftsmanship and darkness into beauty. In celebration of the female body and in recognition of Gen Z preferences, asymmetrical cut outs, bodycon silhouettes, and sheer fabrications emerged. Download the full report here. Youthful Discord Aware of the disconnect in the world around us, […]


Top 5 Trends: NYFW Fall 2022

by Trendalytics Team • February 28, 2022

Where will we go next? The title of a short story distributed at the Proenza Schouler show, this question was a driving factor in New York this season as designers explored subversive romance, embraced formal attire, and challenged the status quo with grunge-inspired statements. Download the full report here. Subversive Romance This season, designers explored […]


Just the Data: Balaclavas

by Trendalytics Team • January 10, 2022

Balaclavas are nothing new–having originated in Ukraine in the 1800s–but are now garnering mass attention as craftcore, winter weather, and the desire for protection intersect to create the perfect storm for the rise of Gen Z’s new favorite accessory. An extremely high volume trend, there are 201K average weekly searches for balaclavas, +44% to last year. Balaclavas […]